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If you are tiered of the common hotel approach to aesthetics look no further than Nobu Hotel Shoreditch. The new hotel located in the heart of London’s artistic quarter hotel is a dynamic blend of Nobu’s signature east-meets-west philosophy and Shoreditch’s creative and industrial energy. Nobu Shoreditch, the latest addition to the world-renowned Japanese restaurant empire and hotel group founded by Nobu Matsuhisa, Robert De Niro and Meir Teper.
Expressive and distinctive design
The expressive and distinctive design is well diffused into the hotel areas from the 143 guest rooms and seven suites to the lobby areas, spa and fitness area to the first class Nobu Shoreditch restaurant.
The balanced and innovative hotel design is the result of the collective efforts of Ron Arad Architects and Ben Adams Architects featuring overhanging floor slabs and cantilevered steel beams forming a frayed edge to the east, where a landscaped garden is terraced to provide natural light to the restaurant space. The interior of the hotel was designed by London designers, Studio Mica offering a distinctive local approach and complexity to the areas without compromising the overall hotel dynamic and contemporary design. The successful collaboration produced a seamless transition between the hotel and the restaurant.
Guest rooms functionality
Each of the guest rooms exudes refined, relaxed sophistication, linking timeless design with contemporary functionality. Black joinery contrasts with the exposed concrete structure and soft textiles of the furniture to create an interior that is at once visually appealing to sight and touch. This is juxtaposed with the bright white bathrooms, featuring a walk-in rain shower and stunning custom-designed gold washbasin. Nobu Hotel Shoreditch also features unique suites overlooking the courtyard and pocket garden from their own private balconies. These dynamic spaces have been meticulously designed to embrace the property’s distinctive architecture with Japanese aesthetic subtleties. The largest suite is the exclusive Nobu Suite, featuring two private balconies with views across London’s iconic skyline, a dining area, a lounge, and a bathtub.
The vibrant Great Eastern Street
Nobu Hotel Shoreditch garden creates a stunning pocket garden, creating a public space between the vibrant streets and the calmness of the hotel, offering an oasis in the heart of East London. The unique hotel location in the Great Eastern Street offers a great base for guest wishing to enjoy the vibrant part of the city. For beer lovers a report from The Guardian highlighted the best beer pubs in east London that give the area its reputation as the epicentre of the UK craft beer movement.
The iconic Restaurant
The stunning 240-seat restaurant lies at the heart of the building, spanning almost the entire footprint of the hotel and providing the ideal setting to enjoy genre-defining Nobu signature dishes, exquisite sushi, and Shoreditch-inspired menus and cocktails. For those wishing to witness the theatre and artistry of Nobu chefs in action there is the exclusive 10-seat sushi bar and an 18-seat chef’s table, with prime views of both the main kitchen and sushi chefs at work.
The iconic 340m² restaurant features iconic Nobu aesthetics juxtaposed with a materiality that reflects the local area in total harmony. Nobu cuisine is an innovative interpretation of Japanese, Peruvian and other South American elements pioneered by Chef Nobu Matsuhisa and influenced by his years of studying Japanese cuisine in Tokyo and his extensive travels. Designed by California-based Studio PCH, the simple yet considered design includes a palette of concrete, bronze, rich oak timber and glass with warm textured textiles and a sleek wooden finish to create a cool and contemporary environment.
Restaurant menu items and new dishes
Overseen by Executive Chef Greg Seregi and Executive Sushi Chef Noriyoshi Teruya, the Nobu Shoreditch menu will feature many of Nobu’s signature dishes created 23 years ago, such as Black Cod with Miso and Yellowtail Sashimi with Jalapeno, which have become synonymous with his restaurants, as well as disinctive new dishes inspired by the creativity and vibrancy of the local area.
Exclusive Nobu Shoreditch menu items include:
Hokaido Scallops with Foie Gras, Sautéed Japanese Mushrooms, Aji Matsuhisa and aged Balsamic
Sea Bass with Yuzu Kosho, Tomato and Cucumber Salsa, Honey Truffle and Black Truffle Shavings
Nobu Shoreditch is also the first London Nobu to offer breakfast, with exclusive new dishes that share the ethos of the main menu, such as:
Benedict Matsuhisa with Crab, Sauteed Spinach, Crispy Tofu and Shiso Bearnaise
Matcha Waffle with Chicken and Smoked Maple Ponzu
Dinner dazzles with acclaimed Nobu Style classics, locally-inspired exclusives and coursed Omakase tasting menus, while lunch provides the perfect escape with signature Bento Boxes, specially-created Donburi and Cold Soba Noodle dishes, available alongside the seasonal Osusume menu.
The cocktail bar
A destination cocktail bar greets guests descending the grand staircase into the restaurant and celebrates Nobu’s signature ‘East meets West’ philosophy. The bar also offers the only selection of Hokesetsu Sakes available in the UK, other than at Nobu’s two other London restaurants.
From the restaurant bar, guests enter the private courtyard via a five-meter-high glass wall which floods the space with natural daylight. The courtyard offers al-fresco dining in the warmer months with seating for up to 80 people within the partially-covered four level terraces.
The Spa and Fitness area
Balance and mindfulness is the focus of the Nobu Hotel Shoreditch spa and fitness area, offering a range of relaxation, wellness and beauty services that rejuvenate, revitalise and reenergise. The 24-hour fitness centre offers state-of-the-art facilities for guests, including a personal trainer on request, complimentary water and towels, a stretching area, and weights.
If you want a luxury escape in London or you simply want to elevate your dining experiences at the new Nobu Hotel Shoreditch restaurant then look no further. The east London Nobu Hotel Shoreditch with its innovative “East meets West’ philosophy provides an oasis in the heart of East London where guest can relax and reenergize.
Hotel Photo Credit: Will Pryce
Menu Dishes Photo Credit: crairmenary.com