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Food&Hotel Asia 2016 from 12 to 15 April at the Singapore Expo will bring more than 300 first-time exhibitors to the region’s most established and comprehensive food and hospitality trade show.The new exhibitors will bring with them, a range of new products and ingredients, equipment and supplies, and best-of-breed services.

FHA2016 will feature six specialised exhibitions, namely FoodAsia, HotelAsia, SpecialityCoffee&Tea, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology, each with their own unique themes and areas of focus.

FHA2016 will clock another first with its unveiling of ProWine ASIA 2016. Teaming up with Messe Dusseldorf Asia to bring this newest ProWein satellite event to FHA, ProWine ASIA 2016 presents an ideal gateway for international producers of wine and spirits wishing to tap into the Southeast Asia market.

FHA2016 will highlight many firsts, including:
• First-time exhibitors: Local conglomerates such as Boon Tong Kee, Fraser & Neave, Lam Soon, Owl International and Yeo Hiap Seng will take the stage with approximately 3,000 returning exhibitors. Also joining the line-up of new exhibitors is a host of global brands, including Arla, Blue Diamond Growers, Scelta Mushrooms, SodaStream Professional, and many more.
• First-time international group pavilions: Algeria, Hungary, Poland, The Netherlands
• First outdoor extension: For the first time, space at FHA2016 will be extended to accommodate exhibitors from FoodAsia
• First ProWine ASIA: With Messe Dusseldorf Asia, Singapore Exhibition Services will bring the first ProWine ASIA exhibition to Southeast Asia — co-located with FHA2016. Modelled after the globally recognised wine and spirit trade fair ProWein in Dusseldorf, ProWine ASIA will tap into Messe Dusseldorf’s wealth of experience, expertise and standing as the business-promoting order platform for international wine and spirits segment. Through the staging of ProWine ASIA, FHA will be able to grow and extend its existing wine and spirits segment.
• First Sweet High Tea challenge: Part of the renowned FHA Culinary Challenge, the new Sweet High Tea Challenge, open to teams from hotels, restaurants, confectionaries, airlines, culinary training institutes and catering establishments, will see teams of two competing to impress judges with a high tea set for six.
• First Hotels & Resorts Management conference track: This track will explore topics on suitable business models for hospitality owners, the use of smart technology for operational efficiency, sustainable hotel design and new design trends for hotels and resorts, as well as an update on new hospitality projects in the Asian region.
• First talk track on F & B Productivity: Covering sustainable kitchen concepts and design, the new segment at the Food and Beverage Design, Technology & Operations conference track features case studies on effective designs to maximise productivity, trends in menu engineering and successful outsourcing of culinary preparations.

Recent demographic and policy changes in Asia Pacific have led to a surge in international travel and retail spending in the region. The growing middle class, affordable air travel and accommodation, as well as the ASEAN Open Skies Policy [1], which allows ASEAN airlines to fly freely throughout the region, are creating enormous potential for local and international brands.

To benefit from the influx of affluent travelers into the region, hoteliers and retailers need to look at ways to improve productivity. One way of achieving this is through the adoption of new technologies that help provide more personalised services to guests.

To address these trends, FHA2016 International Conference will discuss key issues affecting the food and hospitality industry, looking at commercial opportunities for hotels, green hotel design, big data analytics for smart operations, and food traceability, to name a few. Joint plenary sessions featuring CEO Insights, Stakeholders Panel Discussions and think tanks will see experts from around the world sharing their perspectives and views on the latest trends in the food and hospitality sectors.

Adding to the holistic experience, FHA2016 will host a series of activities including intense, prestigious competitions targeting professionals from specific groups and sectors of the food and hospitality industry. These include the FHA Culinary Challenge 2016, the FHA Barista Challenge 2016, the FHA Latte Art Challenge 2016 and Asian Pastry Cup 2016.

The last edition of FHA in 2014 garnered the attention of more than 65,000 trade attendees and played host to about 3,000 exhibitors from 65 countries and regions.

FHA2016 & ProWine ASIA 2016 Combined Projected Statistics

– Exhibition Area: 100,500sqm
– No. of Exhibitors: 3,350 from 70 countries/regions (80% from overseas)
– Group Participation: 66

Events at a glance:

FHA2016 (Food&HotelAsia2016)
Encompassing: Bakery&Pastry, FoodAsia, HotelAsia, HospitalityStyleAsia, HospitalityTechnology and SpecialityCoffee&Tea


Date: 12 — 15 April 2016 (Tuesday — Friday)
Venue: Singapore Expo, Halls 1 — 9
Opening Hours: 10am — 6pm (12 — 14 April 2016, Tuesday — Thursday)

10am — 4pm (15 April 2016, Friday)

Admission: Business and trade professionals
ProWine ASIA 2016
Date: 12 — 15 April 2016 (Tuesday — Friday)

(co-located with FHA2016)

Venue: Singapore Expo, Hall 10
Opening Hours: 10am — 6pm (12 — 14 April 2016, Tuesday — Thursday)

10am — 4pm (15 April 2016, Friday)

Admission: Business and trade professionals






SOURCE: FHA2016/PRNewswire