The 7th Annual International Grenache Day, a.k.a. #GrenacheDay, will be held on Friday, September 16th. This year ground zero for Grenache is the #GrenacheDay 2016 interactive GoogleMyMap where grenachistas around the world share their tastings, events and Grenachy thoughts.

Why should you care about Grenache, one of the most widely planted and least known red grapes in the world? Because you love wine; because you are bored with merlots and pinot noirs; because you are fascinated with pairing just the right wine with your foods; because you have an insatiable curiosity for the finer things in life; because your mother always said you should learn something new every day.

International Grenache Day 2016 (PRNewsFoto/International Grenache...)

The Grenache varietal, which goes by many names including Garnacha, Cannonau, Alicante and Garnaxta, can be found in the best rosés from Provence, GSMs (Grenache-Syrah-Mourvedre) from Australia, in Châteauneuf-du-Papes, where typically 80% of the wine is made from Grenache), and globally, standing on its own as a voluptuous and complex wine.

“This year,” says Grenache Association Executive Director Marlene Angelloz, “we are expecting our biggest turnout yet. We already have events posted in Australia, New Zealand, Spain, the UK and USA and France.”

The McLaren Vale Region of Australia will be celebrating with a Taste and Tweet-up event featuring renowned wine critic and vigneron, James Halliday, and Australian Ambassador of Grenache, Serafino’s Russell Gallagher. Serafino CEO, Maria Maglieri believes the event is a great opportunity to celebrate the heritage of the varietal within the region. “Grenache has a long history in McLaren Vale. The early vineyards were planted after the 1st and 2nd World War when European migrants settled in the region.”

The Wine Exchange retailer Kyle Meyer thinks #GrenacheDay is the perfect day to invest in Grenache-based wines, “At some point many a collector may sell off their Napa Cabernet or Bordeaux, but they always save and drink their Chateauneufs!”

One of the many celegraptions in France will take place at the iconic and stylish Willi’s Wine Bar in Paris. Owner Mark Williamson opines, “Whenever I hear the word Grenache, I think of the southern Rhone where Grenache rules unchallenged, providing the bedrock of some of the most approachable, fun loving, deliciously personable wines anywhere….Beguilingly juicy, sometimes heady, often boisterous in its youth….”

For the past seven years, fans of Grenache celebrated in real time and in cyberspace on International Grenache Day, sharing their passion for great wines. They join tens of thousands of Grenache fans from around the world, posting photobombs across social media, detailing inspired menus in blog posts, and sharing local celebrations on the #GrenacheDay 2016 Google MyMaps.

#GrenacheDay Fun:

About International Grenache Day

International #GrenacheDay was launched in 2010 following the first International Grenache Symposium at La Verriere’s vineyard in France. The symposium was founded by wine gurus Steven Spurrier and Michel Bettane, Walter McKinlay of Domaine de Mourchon, and Nicole Rolet of Chene Bleu wines.

Grenache is prevalent in the South of France, in regions such as the Southern Rhone (including Châteauneuf-du-Pape), Provence, Languedoc and Roussillon, as well as many of the best regions in Spain such as Priorat, Campo de Borja, Calatayud, and Sardegna in Italy. It is also popular in Australia and the US, and grown in more than a dozen other countries around the world including China.

This eco-superstar has drought-resistant deep-rooted vines and is particularly well-suited to withstand climate change. More wine enthusiasts are discovering Grenache’s unique ability to transmit its “terroir” and exploring this rich variety.

Grenache Association

The Grenache Association is a grass-roots not-for-profit organization operated by volunteers who are passionate about wine and wine education, and open to lovers of fine wine across the world. Their goal is to educate wine lovers and promote Grenache through workshops and wine tastings, and to sustain it in the vineyards and in the glass!

SOURCE International Grenache Association